David Gauntlett: academic reading 1) What examples does Gauntlett provide of the "decline of tradition"? Today the traditional view of a woman as a housewife or low-status worker have been kick-boxed out of the picture by the emphasis that women are successful, independent and powerful. Meanwhile the masculine ideologies of toughness, stubborn self-reliance and emotional silence have taken a new form of emphasis on men's emotions, need for advice and the problems of masculinity. 2) How does Gauntlett suggest the media influences the way we construct our own identities? Since the social world is no longer confident in its traditions, every approach to life, whether seemingly radical or conventional, is somewhat risky and needs to be worked upon- nurtured, considered and maintained. Magazines, bought for a quick fix of glossy entertainment, promote self-confidence and provide information about sex, relationships and lifestyles which can be put to a variety of uses. Televis
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