Media Blog 1- Mr Halsey Julia

Wider reading on Sephora Black Beauty Is Beauty 1) What was Sephora trying to achieve with the campaign? Sephora is trying to advance racial equity in the beauty and retail sectors and generate conversations about the campaign on social media as well as bring awareness to Black beauty products in Sephora stores and possibly even encourage other brands to do the 15% pledge.  2) What scenes from the advert are highlighted as particularly significant in the articles? The advert also highlights Lyda D.Newman patented the first easy-to-clean hairbrush with synthetic bristles and the design of the hairbrush is highlighted in the advert. The film also shows a white person applying a cut crease, then cuts to a trio of drag queens beating their face, then to vogueing at a drag ball. The message is clear: these trends are Black and queer. From the Black mum who laid our edges as children and taught us to use thick lotions instead of that watery mess, we birthed make-up and skin care with our lov

1) Look at the first page. What is colonialism - also known as  cultural imperialism?  From the 16th century onwards, European countries effectively got into a race to see how many undiscovered lands they could conquer first, and by ‘undiscovered’ I mean, ‘countries where the indigenous population didn’t have good enough weapons to fight back’. Countries like France, Spain, the Netherlands, Portugal and Britain fought and conquered the native populations, and often fought each other for the rights to those lands. With that came attitudes that are now collectively known as ‘cultural imperialism’ or ‘colonialism’ – the belief that native people were intellectually inferior, and that white colonisers had a moral right to subjugate the local populace as they were ‘civilising’ them: in other words, trying to make them more like Western European society. 2) Now look at the second page. What is postcolonialism?  Postcolonialism, like postmodernism, refers less to a time period and more to a c