Media Blog 1- Mr Halsey Julia

Introduction and background reading  Read   this Vox article on what makes Zendaya a great celebrity . Answer the following questions: 1) What was the 2015 Oscar controversy involving Zendaya?  The 2015 Oscar controversy was when Giuliana Rancic made a racist comment on E's Fashion Police about  Zendaya 's her hair in dreadlocks that she "feels like it smells like patchouli oil" and that her hair looks like "it's swallowing her". 2) How did Zendaya control the narrative of that controversy? Zendaya took control of the narrative of the controversy by responding in an Instagram post saying that  “There is already harsh criticism of African American hair in society without the help of ignorant people who choose to judge others based on the curl of their hair,”  “My wearing my hair in locs on an Oscar red carpet was to showcase them in a positive light, to remind people of color that our hair is good enough. To me locs are a symbol of beauty and strength, al

1) Media Magazine reading Media Magazine 72 has a feature linking YouTube influencers to A Level media theories. Go to  our Media Magazine archive , click on MM72 and scroll to page 60 to read the article ‘The theory of everything - using YouTubers to understand media theory’. Answer the following questions: 1) How has YouTube "democratised media creativity"? The YouTube platform has democratised media creativity, with ordinary users uploading their own content: they are ‘produsers’ (producer-users) and ‘prosumers’ (producer- consumers). Content is published first and then filtered or judged later by audiences. So, success is measured by the number of views and the reaction of the ‘fans’ rather than the judgement and financial power of an industry editor/producer. 2) How does YouTube and social media culture act as a form of cultural imperialism or 'Americanisation'?  Not all famous YouTubers, like Emma Chamberlain, are American but Americans certainly make up the maj

Media Magazine reading 1) Looking over the article as a whole, what are some of the positive developments due to the internet highlighted by Bill Thompson? The internet is only that wire that delivers  freedom of speech, freedom of assembly,  and freedom of the press in a single  connection. It’s only vital to the livelihood,  social lives, health, civic engagement, education and leisure of hundreds of  millions of people.  The network connects us to other people, it provides a great source of information, it  can be used for campaigning and political  action, to draw attention to abuses and fight  for human rights. It’s a great place for gaming  and education, which can also be used to make  a lot of money (for a few people) as well as  a place where you can meet your friends. 2) What are the negatives or dangers linked to the development of the internet? A  lot of bullying and abuse takes place there.  There’s pornography that you don’t want to  see, and illegal images of child abuse

Close-textual analysis Gentlewoman front cover  1) What do the typefaces used on the front cover suggest to an audience? The typefaces used on the front cover can suggest two different meanings to an audience. This is due to the fact that the front cover features sans-serif font for the title which suggests that the Gentlewoman is aiming for a more informal, modern approach to their audience, however the front cover also features serif font for the name of the star featuring in that edition of the magazine (in this case Scarlett Johansson) which could suggest that the Gentlewoman want to show respect towards these stars in their magazines and introduce them to their audience in a formal, traditional way.  2) How does the cover subvert conventional magazine cover design? The cover subverts conventional magazine cover design as there is a lack of cover lines and a slogan, the title is separated from the main image, there is a close-up for the main image when usually in magazines medium c