GQ- Audience & Industry
Audience 1) How does the media kit introduction describe GQ? As the flagship of men’s fashion and style in Britain, to be GQ is to be forward-looking, progressive and cutting-edge. 2) What does the media kit suggest about masculinity? The media kit suggests that as masculinity evolves and men's fashion has moved to the centre of the global pop-culture conversation, GQ's authority has never been broader or stronger. 3) Pick out three statistics from the data on page 2 and explain what they suggest about the GQ audience. ~1.8 million social followers- Their audience is present on social media and technology and could possibly prefer social media content than an actual physical copy of a magazine. ~£7.7k is the average annual spend on fashion- Their audience has disposable income and clearly have an interest about fashion and care about their image. ~61% of readers are ABC1- GQ's audience are quite wealthy and can afford to read such high-end magazines that promote expensi