Media Blog 1- Mr Halsey Julia

  Ofcom review of PSB in Britain 1) Look at page 3. Why is it a critical time for public service broadcasting?  Audience viewing habits continue to change rapidly and competition from global content providers is ever-increasing.  2) Read page 4. How has TV viewing changed in recent years?   Live broadcast viewing has been declined, as audiences increasingly choose to view content at a time that suits them on global online and on-demand content services. 3) Still on page 4, what aspects of PSB do audiences value and enjoy?  Audiences value the purposes and objectives of PSB, including trustworthy news and programmes that show different aspects of UK life and culture.  4) Look at pages 4-5. Find and note down the statistics in this section on how much TV audiences tend to watch and how they watch it.   Audiences watch, on average, over three hours of live broadcast TV each day and over half of that is to the PSB channels.  5) Read the section on page 5 discussing the importance of PSB. A

1) What does the term 'Cultural Industries' actually refer to? The term Cultural Industries refers to the creation,production and distribution of products of a cultural or artistic nature. Cultural Industries include television and film production,publishing,music as well as crafts and design.   2) What does Hesmondhalgh identify regarding the societies in which the cultural industries are highly profitable? Hesmondhalgh identifies that the societies in which the cultural industries are highly profitable tend to be societies that support the conditions where large companies, and their political allies make money. These conditions being: constant demand for new products, minimal regulation outside of general competition law, relative political and economic stability, workforces that are willing to work hard.  3) Why do some media products offer ideologies that challenge capitalism or inequalities in society? The cultural industry companies need to continuously compete with each