Audience Classification

1) Make sure your psychographics presentation is uploaded on your blog with all details of the couple and their media consumption (it needs to be on everybody's blog individually but can be a duplicate of your partner's post).

Who you are working with: Enzo, Frankly. 

The psychographic group you are researching: Aspirers 

Introduce your example couple that represents your group:

1) Make up their names: 

Lando and Nyah. 

2) Where do they work/study? 

Nyah is a fashion designer and Lando is an artist. 

3) What do they do in their spare time?

Shopping, paint/draw, watch TV shows. 

Print: What newspapers/magazines does your group read (if any)? Is this on paper or tablet? 

Tatler, Vogue. Probably on a tablet. 

Broadcast: What TV programmes/channels do your group watch? Radio stations? TV package – Freeview or Sky? Films?

I'm a celebrity get me out of here, The apprentice, Dragon's den. 

Online: What technology do they own? What websites do they visit (if any)? What social media do they use?

Ipads, macbooks, Instagram, Twitter, online shopping websites. 

2) Which psychographic group do you feel best fits YOUR lifestyle and personality? Explain how and why you made your decision and provide evidence justifying this.

I would say i'm a mix of mainstreamer and explorers as i enjoy experiencing new media and im open to watching different genres of shows. However i also feel like mainstream fits me more as whenever something is trending i most likely will watch it if everyone is talking about it. 

Comments

Post a Comment

Popular posts from this blog

Advertising: Gauntlett & Masculinity

David Gauntlett: academic reading 1) What examples does Gauntlett provide of the "decline of tradition"? Today the traditional view of a woman as a housewife or low-status worker have been kick-boxed out of the picture by the emphasis that women are successful, independent and powerful. Meanwhile the masculine ideologies of toughness, stubborn self-reliance and emotional silence have taken a new form of emphasis on men's emotions, need for advice and the problems of masculinity.  2) How does Gauntlett suggest the media influences the way we construct our own identities? Since the social world is no longer confident in its traditions, every approach to life, whether seemingly radical or conventional, is somewhat risky and needs to be worked upon- nurtured, considered and maintained. Magazines, bought for a quick fix of glossy entertainment, promote self-confidence and provide information about sex, relationships and lifestyles which can be put to a variety of uses. Televis
Read more

MIGRAIN Assessment 3- Learner Response

1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). WWW: Q1 is a strong answer showing good analysis and knowledge of terminology. Now we just need to match that in Q2.  EBI: Social and cultural contexts: how do the adverts reflect society and culture? See mark scheme for more on this.  2) Read  the mark scheme for this assessment  carefully. Write down the number of marks you achieved for the two questions: _/8; _/12. If you  didn't achieve full marks  in a question, write a bullet point on what you may have missed. Q1: 6/8 - The verbal codes (text) reinforce the gender roles expected in society, supporting Judith  Butler’s theory that gender is “a performance” – a pattern of repeated acts or rituals. Here,  the expectation that women should be ‘good girls’ while men are allowed to be ‘bad boys’  reinforces the restrictive gender roles that are set from childhood. This is then explicitly  reinforced in the text
Read more

OSP: The Voice CSP

Language and contexts Homepage Go to  the Voice homepage  and answer the following: 1) What news website key conventions can you find on the Voice homepage? -Images -Date -Menu bar -Subscribe button -Search bar -Social media links  2) What are some of the items in the top menu bar and what does this tell you about the content, values and ideologies of the Voice? The items on the top menu bar are News, Sport, Lifestyle, Entertainment, Competitions, Opinion and Faith. This tells us that the Voice wants to include Black talent and coverage in all the different topics surrounding news coverage. The fact that Sport is second in the menu bar suggests that possibly this is a key area Black people are under represented in and the Voice wants to give them a platform to share their accomplishments.  3) Look at the news stories on the Voice homepage. Pick  two  stories and explain why they might appeal to the Voice's target audience.  - Christmas magic: Mum creates African inspired princess d
Read more